Twitter Chat: Disability Inclusion in Communications

In recognition of National Disability Employment Awareness Month and Global Diversity Awareness Month, the Penn State University chapter of the Public Relations Student Society of America is hosting a Twitter chat on “Disability Inclusion in Communications.” The Twitter chat will take place on October 20, 2020 at 5 p.m. EST. To participate in the conversation, follow #PRSSAforAll. Blu Lotus President Sabrina Ram is one of the featured panelists participating in the chat. Follow her on Twitter: @SabrinaRam_ Below is the complete […]

Register: Diversity, Equity and Inclusion in Public Relations

The Philadelphia Public Relations Association is hosting a panel discussion on “Diversity, Equity & Inclusion in Public Relations and Beyond” on June 30, 2020 from 12-1 p.m. ET. CLICK HERE TO REGISTER This free Zoom webinar will feature Blu Lotus Founder Sabrina Ram, La Salle University Communications Professor Queen Muse and Temple University Diversity Advisor David W. Brown. The purpose of this event is to serve as a productive and positive space for open dialogue […]

Crisis Communications Tips for the Coronavirus Pandemic

The coronavirus outbreak is affecting all organizations on a global scale, and it’s important for businesses to adapt quickly. Communications professionals play a large leadership role in guiding their organizations during times of crisis, bridging the gap between internal and external audiences. Maintaining a calm, collected brand voice and keeping open channels of communication with employees, customers and other stakeholders can help mitigate risk, chaos and confusion. For businesses looking to navigate disruptions to their […]

How to Improve Your Communication and Networking Skills

Networking is essential in today’s business environment if you want to continue to grow your career and build strong relationships for the future. It’s not enough to have the core expertise – or hard skills – required in your industry. Employers need strong conversationalists. In fact, LinkedIn’s latest research, “The Most In-Demand Hard and Soft Skills” and “Workplace Learning Report,” listed communication and collaboration as some of the top soft skills employers are looking for. […]

Social Media Reputation Management for Executives

When used effectively, social media can help working professionals become industry thought leaders, and, in turn, create positive PR for their employers or businesses. It’s why human resource (HR) recruiters are increasingly seeking out managers and C-suite executives with social media expertise and engaged followers. A BRANDfog social media survey of U.S. employees shows just how important it is for leadership to be active on social media: 93% of respondents agree that CEOs who actively […]

How New Authors Can Promote a Book

Writing a book can be a daunting project without having to worry about sales. Many new authors self-publish or partner with a small publishing company. In both cases, they usually do not have the staff, budget or expertise to properly execute a communications plan. According to The Authors Guild 2015 Member Survey, authors’ time spent marketing and communicating with readers skyrocketed by 59% since 2009. They believe the increase stems from traditional publishers’ promotional budgets […]

Avoid Content Marketing Call-to-Action Mistakes

Have you ever purchased clothes online? Did you attend a local wine festival? Perhaps you donated to a worthy cause. Chances are you were motivated to do these things through effective content marketing. Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your […]

Creative Pros Share the Most Important Question a Creative Brief Should Answer

A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer. The most important question a creative brief should answer is “how does your request align with business goals?” Communications, marketing and graphic design teams […]

Blu Lotus Founder Sabrina Ram Shares Insights on Entrepreneurship

The Startup Growth recently featured Blu Lotus Founder Sabrina Ram in its Pop Quiz, Monday series. In the article, Ram shares details about Blu Lotus and offers insights on entrepreneurship. I started the entrepreneurship route early in my career because I’d see so many businesses, nonprofits and individuals who could not afford an expensive communications/marketing agency. You can have the best product, service or talent in the world and still fail because no one has […]

PR Daily: 6 common search engine marketing mistakes — and how to avoid them

Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful. “If 50 new links to your website were acquired in a given month, it doesn’t necessarily mean that’s a success. Marketers need […]