Celebrating Cultural & Identity Holidays

As communications professionals plan for cultural and identity holidays like Black History Month and Women’s History Month, our marketing, public relations and social media should not be performative. Our efforts must be inclusive and authentic, with direct paths toward helping those communities inside and outside our business. Consumers are more diverse than ever and hold large purchasing powers. Younger generations like Millennials and Generation Z (Gen Z) are holding companies accountable for their actions, especially […]