Month: January 2020

Writing a book can be a daunting project without having to worry about sales. Many new authors self-publish or partner with a small publishing company. In both cases, they usually do not have the staff, budget or expertise to properly execute a communications plan. According to The Authors Guild 2015 Member Survey, authors’ time spent marketing and communicating with readers skyrocketed by 59% since 2009. They believe the increase stems from traditional publishers’ promotional budgets […]

Have you ever purchased clothes online? Did you attend a local wine festival? Perhaps you donated to a worthy cause. Chances are you were motivated to do these things through effective content marketing. Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your […]