MerlinOne: Creative Pros Share the Most Important Question a Creative Brief Should Answer
A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer. The most important question a creative brief should answer is “how does your request align with business goals?” Communications, marketing and graphic design teams […]