Like it or not, networking is essential in today’s business environment if you want to continue to grow your career and build strong relationships for the future. It’s not enough to have the core expertise – or hard skills – required in your industry. Employers need strong conversationalists. In fact, LinkedIn’s latest research, The Most […]
A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer.
The Startup Growth recently featured Blu Lotus Founder Sabrina Ram in its Pop Quiz, Monday series. In the article, Ram shares details about Blu Lotus and offers insights on entrepreneurship.
Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice in PR Daily on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful.
Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your click-through rates and conversions!
As we’re winding down 2014, it’s important to take a look back at the hits and misses of the year. It teaches us what worked, what didn’t work and what should never have happened in the first place! The year of 2014 marks some of the biggest mistakes in brand communications, most notably occurring on […]