Celebrating Cultural Holidays

As communications professionals gear up for cultural holidays like Black History Month and Women’s History Month, our marketing, public relations and social media should not be performative. It’s important that our efforts are inclusive and authentic, with direct paths towards helping those communities in and outside of our business. Consumers are more diverse than ever and hold large purchasing powers. Younger generations like Millennials and Generation Z (Gen Z) are holding companies accountable for their […]