Like it or not, networking is essential in today’s business environment if you want to continue to grow your career and build strong relationships for the future. It’s not enough to have the core expertise – or hard skills – required in your industry. Employers need strong conversationalists. In fact, LinkedIn’s latest research, The Most […]
When used effectively, social media can help working professionals become industry thought leaders, and, in turn, create positive PR for their employers or businesses. Review these tips from Blu Lotus President Sabrina Ram to effectively use social media to build your reputation and attract executive recruiters.
A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer.
The Startup Growth recently featured Blu Lotus Founder Sabrina Ram in its Pop Quiz, Monday series. In the article, Ram shares details about Blu Lotus and offers insights on entrepreneurship.
Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice in PR Daily on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful.
Writing a book can be a daunting project without having to worry about sales. To help new authors, we’ve highlighted three areas in which they can leverage to promote a new book.
Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your click-through rates and conversions!
Grammar is challenging enough without having to stay on top of AP Stylebook changes. If you’re looking for a quick reference to improve your grammar, review this handy “Ultimate Grammar Cheat Sheet” infographic.
This delightful children’s book allows your family to celebrate a new Christmas eve tradition that helps kids understand how Santa delivers presents without using a chimney. The “No Chimney? No Problem!” book and Santa key gift set was also featured on the Today Show with Kathie Lee and Hoda!
On Saturday, May 13, 2017, we witnessed tremendous support from Philadelphia metro area businesses and community members who came together for the Step Up Charity Gala. This event helped raise critical funds and awareness for the Covenant House Pennsylvania, which, as a whole, is one of the largest providers of services to homeless, runaway and trafficked […]