The Ultimate Grammar Cheat Sheet

Unless you’re a grammar nerd like us, it’s hard to keep up with the Associated Press Stylebook updates year after year. To be honest, grammar is challenging enough without staying on top of the AP Stylebook changes. But, here’s a secret that even the most hardcore grammar aficionados don’t want to admit to. Everyone makes […]

No Chimney? No Problem!

It’s Christmas Eve and Claire asks, “If our house has no chimney, how will Santa get in?” She has several imaginative ideas, but none are quite as magical as the surprise you and your child will discover in “No Chimney? No Problem!” This delightful children’s book allows your family to celebrate a new Christmas eve […]

Step Up Charity Gala Supports Covenant House PA

On Saturday, May 13, 2017, we witnessed tremendous support from Philadelphia metro area businesses and community members who came together for the Step Up Charity Gala. This event helped raise critical funds and awareness for the Covenant House Pennsylvania, which, as a whole, is one of the largest providers of services to homeless, runaway and trafficked […]

Step Up for Homeless Youth

One person can make a difference. It’s as simple as that. In that spirit, we’re proud to announce the Step Up Charity Gala to help raise money for the Covenant House PA, which serves runaway, homeless, and trafficked youth throughout the Philadelphia metropolitan area. The Step Up Charity Gala will take place on Saturday, May 13, […]

The Batchelor’s DJ Photo Shoot

The perfect head shot or marketing photo can capture the essence of a business or brand. It’s important to keep your brand photography fresh and creative to continuously engage audiences and provide new dimensions to your marketing campaigns. We had such a fun time doing a photo shoot with DJ The Batchelor at the DC-based […]

Content Marketing Mistakes to Avoid

  Whether you’re an organization new to content marketing or looking to shake things up, there are content marketing mistakes you can avoid to aid in your success. The most common content marketing mistake brand marketers make is quantity over quality. Because of this, the content created is often commonplace, with little to no value […]

An Infographic About…Infographics!

Quality content marketing can help brands expand their audience and keep current audiences engaged. With the capacity to only remember 20 percent of text, it’s no wonder that content such as photos and videos are leading the way for brand marketers. Internet users are looking for quick ways to gain key information and learn new […]

Tips for College Graduates Looking to Break Into PR

With graduation around the corner, capstone projects and finals aren’t the only things top of mind for the Class of 2016. During the month of May, employers start to see an influx of resumes from college graduates. Here are five tips to help new grads break into the field of public relations: 1) Update Your […]

Four Ways to Cultivate Meaningful Relationships with Reporters

The PR/reporter relationship is a mutually beneficial arrangement that takes hard work to develop. Public relations experts work to gain trust and credibility with reporters, who in turn rely on these key contacts to provide them with great story angles, timely interviews and relevant materials. Budding PR professionals are taught early to avoid making easy […]

Sponsored Content: Is it working?

Sponsored content, which are articles paid for or written by a brand and hosted on a publisher’s site, can be a strong part of your digital communications plan. Over the past few years, the rise of sponsored content has exploded, but so have concerns on whether or not brands are trying to deceive consumers. This […]