How New Authors Can Promote a Book

Writing a book can be a daunting project without having to worry about sales. Many new authors self-publish or partner with a small publishing company. In both cases, they usually do not have the staff, budget or expertise to properly execute a communications plan. According to The Authors Guild 2015 Member Survey, authors’ time spent […]

Avoid Content Marketing Call-to-Action Mistakes

Have you ever purchased clothes online? Did you attend a local wine festival? Perhaps you donated to a worthy cause. Chances are you were motivated to do these things through effective content marketing. Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or […]

The Ultimate Grammar Cheat Sheet

Unless you’re a grammar nerd like us, it’s hard to keep up with the Associated Press Stylebook updates year after year. To be honest, grammar is challenging enough without staying on top of the AP Stylebook changes. But, here’s a secret that even the most hardcore grammar aficionados don’t want to admit to. Everyone makes […]

No Chimney? No Problem!

It’s Christmas Eve and Claire asks, “If our house has no chimney, how will Santa get in?” She has several imaginative ideas, but none are quite as magical as the surprise you and your child will discover in “No Chimney? No Problem!” This delightful children’s book allows your family to celebrate a new Christmas eve […]

Step Up Charity Gala Supports Covenant House PA

On Saturday, May 13, 2017, we witnessed tremendous support from Philadelphia metro area businesses and community members who came together for the Step Up Charity Gala. This event helped raise critical funds and awareness for the Covenant House Pennsylvania, which, as a whole, is one of the largest providers of services to homeless, runaway and trafficked […]

Step Up for Homeless Youth

One person can make a difference. It’s as simple as that. In that spirit, we’re proud to announce the Step Up Charity Gala to help raise money for the Covenant House PA, which serves runaway, homeless, and trafficked youth throughout the Philadelphia metropolitan area. The Step Up Charity Gala will take place on Saturday, May 13, […]

The Batchelor’s DJ Photo Shoot

The perfect head shot or marketing photo can capture the essence of a business or brand. It’s important to keep your brand photography fresh and creative to continuously engage audiences and provide new dimensions to your marketing campaigns. We had such a fun time doing a photo shoot with DJ The Batchelor at the DC-based […]

Content Marketing Mistakes to Avoid

  Whether you’re an organization new to content marketing or looking to shake things up, there are content marketing mistakes you can avoid to aid in your success. The most common content marketing mistake brand marketers make is quantity over quality. Because of this, the content created is often commonplace, with little to no value […]

An Infographic About…Infographics!

Quality content marketing can help brands expand their audience and keep current audiences engaged. With the capacity to only remember 20 percent of text, it’s no wonder that content such as photos and videos are leading the way for brand marketers. Internet users are looking for quick ways to gain key information and learn new […]

Tips for College Graduates Looking to Break Into PR

With graduation around the corner, capstone projects and finals aren’t the only things top of mind for the next graduating class. During the month of May, employers start to see an influx of resumes from college graduates. Here are five tips to help new grads break into the field of public relations: 1) Update Your […]