It’s Social Media Week!

Social Media Week kicks off today! This event has a global reach across five continents, including Europe, North America, South America, Africa and Asia. As described by the official website, Social Media Week takes place twice a year. “Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. […]

Brand Announcements Over Social Media

In a bold move, CVS decided to risk revenue loss by cutting out cigarettes and tobacco products to more closely align with its purpose of promoting better health. Not only did CVS make this announcement through a press release, it simultaneously rolled out the news through its social media channels. On Facebook, CVS wrote “Today, […]

Happy Community Manager Day!

Happy Community Manager Day to our fellow community builders and content experts out there. Your hard work is appreciated! In 2010, Jeremiah Owyang founded this event to celebrate community and social media managers. Businesses and vendors around the world celebrate by thanking their social teams and sending digital notes of appreciation. Larger cities host social […]

Survey Says Traditional Media Still the Most Trustworthy

According to a recent Nielson survey, traditional forms of paid media are more trusted than online ads. New media platforms, including search, online video, social media, mobile display and online banners, had a trust rating of less than 50 percent. More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, […]

Revamping Your PR Strategy for 2014

Every year businesses discuss a “New Year, New You” campaign. Executive leadership drop terms like “long-term strategy” and “let’s be innovative.” But, for the third year in a row you are still running the same campaign. Does your public relations strategy look oddly familiar year after year? Companies can get stuck in a rut from […]

Happy Holidays & a Wonderful New Year!

We want to wish our clients and partners a very safe, merry and blessed season. Happy Holidays! Our offices are closing for the holiday season to allow time for family. Don’t worry though – we will still be checking email to keep up-to-date on any requests. We’ll be back full-time on January 2nd. May the […]

Instagram Enables Direct Requests – Privacy of Direct Requests

Facebook just released a big update for its Instagram application. Users can now send private photos and videos directly to any user. This feature is called “Direct Requests.” We’ve constructed a three-part series for everything you need to know about this new feature. The series will cover “How To Send Direct Requests,” “How To Access […]

Instagram Enables Direct Requests – How To Access Direct Requests

Facebook just released a big update for its Instagram application. Users can now send private photos and videos directly to any user. This feature is called “Direct Requests.” We’ve constructed a three-part series for everything you need to know about this new feature. The series will cover “How To Send Direct Requests,” “How To Access […]

Instagram Enables Direct Requests for Private Messaging

Facebook just released a big update for its Instagram application. Users can now send private photos and videos directly to any user. This feature is called “Direct Requests.” We’ve constructed a three-part series for everything you need to know about this new feature. The series will cover “How To Send Direct Requests,” “How To Access […]

Why Social Media Isn’t a Job for the Intern

There’s no doubt that social media plays a huge role in a company or brand’s strategic communications plan. Social media gives brands the power to reach consumers on a much more personal, informal level. With that being said, it’s still business. We often see companies, which have strict, rigorous hiring practices for their public relations […]