NFL’s Partnership With CoverGirl Backfires Amid Domestic Violence Controversy

An important part of a PR pro’s job is to track a client’s industry and accurately measure the client’s reputation, including all of the good and bad. A good PR person knows it’s much more important to recognize all the pitfalls and negative aspects of a client’s reputation, as it helps to frame strategic communications […]

Social Media Leading to Purchases for Back-to-School Shopping

There are many people who still do not realize social media can play a large part in a consumer’s purchasing decisions. With back-to-school advertising in full swing, it’s interesting to take a moment to truly explore how successful social media campaigns can be! The retail industry has suffered from negative trends surrounding back-to-school shopping. According […]

Social Media Day!

Happy [Mashable] Social Media Day! Thank you to all the social media experts and activists who help push the digital revolution 24/7. Here are some fun social media facts to celebrate: 72% of all Internet users are now active on social media 18-29 year olds have an 89% usage 60% of 50 to 60 year […]

Myths of Social Sharing

“Millennials share more brand content than any other generation.” FALSE! There are many myths about how people share content online. These myths can lead to misguided strategies that produce mediocre results. Not only is it important to compile data on how the mass of social media users interact online, it’s critical to survey and analyze […]

The CVA Outing Raises Record Donations for Pancreatic Cancer Research

The Carol Van Auken Night Out For a Cure was a huge success! More than 200 people came out to support pancreatic cancer research, and it had record donations and sponsorships this year, too. We want to thank all the community members and sponsors for their love & support! Carol Ann Van Auken-DeAngelo organizes this […]

Philadelphia Region Supports Pancreatic Cancer Research

Philadelphia, New Jersey and Delaware community members and businesses will support fundraising efforts for pancreatic cancer research at the Carol Van Auken Night Out For a Cure, taking place at the Tap Room Bar and Grill from 7 p.m. to 11 p.m. on Saturday, May 10, 2014. Now in its eighth year, Carol Ann Van […]

How Do I Get Media Attention for My Company?

It doesn’t matter if you have the best product to offer if no one knows you exist. Public relations is an essential element to any new venture. It can increase sales by engaging target audiences needed to grow your business. When developing your company’s plan, it’s vital to set aside part of your budget for […]

Just say NO to Jargon!

Considering Richard Branson is a billionaire business magnate, it’s safe to say to take his advice! Branson recently penned a piece for Linkedin about “Why You Should Do Away with Jargon.” PR pros, rejoice! It’s not just about your messaging. It’s about how your audience is interpreting your messages. Since grade school, it has been […]

Accessing SXSW Content Virtually

“SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.” […]

Using Social Media for Customer Service

Social media is one of the most unique and direct ways to reach your consumers. Initially, many businesses entered the social media arena to only disseminate information, quickly learning that was not going to cut it. The very essence of social media is to have a conversation, be engaging and, of course, be social! As […]