Authority Magazine: Publicist Rockstars With Sabrina Ram, Founder of Blu Lotus

Authority Magazine recently interviewed Blu Lotus Founder Sabrina Ram for its Publicist Rockstars series. In addition to talking about entrepreneurship, networking and her career, Ram offers tips for people considering a job in public relations. I had the opportunity to do PR for a Philadelphia-based nonprofit’s annual community event. The Mantua Community Improvement Committee’s Family […]

How to Improve Your Communication and Networking Skills

Like it or not, networking is essential in today’s business environment if you want to continue to grow your career and build strong relationships for the future. It’s not enough to have the core expertise – or hard skills – required in your industry. Employers need strong conversationalists. In fact, LinkedIn’s latest research, The Most […]

How New Authors Can Promote a Book

Writing a book can be a daunting project without having to worry about sales. To help new authors, we’ve highlighted three areas in which they can leverage to promote a new book.

The Ultimate Grammar Cheat Sheet

Grammar is challenging enough without having to stay on top of AP Stylebook changes. If you’re looking for a quick reference to improve your grammar, review this handy “Ultimate Grammar Cheat Sheet” infographic.

Tips for College Graduates Looking to Break Into PR

With graduation around the corner, capstone projects and finals aren’t the only things top of mind for the next graduating class. During the month of May, employers start to see an influx of resumes from college graduates. Here are five tips to help new grads break into the field of public relations: 1) Update Your […]

Four Ways to Cultivate Meaningful Relationships with Reporters

The PR/reporter relationship is a mutually beneficial arrangement that takes hard work to develop. Public relations experts work to gain trust and credibility with reporters, who in turn rely on these key contacts to provide them with great story angles, timely interviews and relevant materials. Budding PR professionals are taught early to avoid making easy […]

The Pitfalls of Publicity Release Forms

Nurse Nina Pham is making headlines again in relation to her lawsuit against Texas Health Presbyterian Hospital Dallas. Previously, Pham became one of the faces behind the fight to contain Ebola in the U.S. She helped care for Thomas Eric Duncan, who was the first person in the U.S. diagnosed with Ebola, and ended up […]

Email Subject Line: Hit or Miss?

They key to public relations is building and maintaining strong relationships with target audiences. For a PR pro, there’s nothing more important than the PR/reporter dynamic. At a time where 81% of reporters prefer email pitches, it’s important to know how to use this tool to catch their attention and build trust. On any given […]