Creative Pros Share the Most Important Question a Creative Brief Should Answer

A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer.

PR Daily: 6 common search engine marketing mistakes — and how to avoid them

Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice in PR Daily on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful.