One person can make a difference. It’s as simple as that. In that spirit, we’re proud to announce the Step Up Charity Gala to help raise money for the Covenant House PA, which serves runaway, homeless, and trafficked youth throughout the Philadelphia metropolitan area. The Step Up Charity Gala will take place on Saturday, May 13, […]
The perfect head shot or marketing photo can capture the essence of a business or brand. It’s important to keep your brand photography fresh and creative to continuously engage audiences and provide new dimensions to your marketing campaigns. We had such a fun time doing a photo shoot with DJ The Batchelor at the DC-based […]
Whether you’re an organization new to content marketing or looking to shake things up, there are content marketing mistakes you can avoid to aid in your success. The most common content marketing mistake brand marketers make is quantity over quality. Because of this, the content created is often commonplace, with little to no value […]
Quality content marketing can help brands expand their audience and keep current audiences engaged. With the capacity to only remember 20 percent of text, it’s no wonder that content such as photos and videos are leading the way for brand marketers. Internet users are looking for quick ways to gain key information and learn new […]
With graduation around the corner, capstone projects and finals aren’t the only things top of mind for the next graduating class. During the month of May, employers start to see an influx of resumes from college graduates. Here are five tips to help new grads break into the field of public relations: 1) Update Your […]
The PR/reporter relationship is a mutually beneficial arrangement that takes hard work to develop. Public relations experts work to gain trust and credibility with reporters, who in turn rely on these key contacts to provide them with great story angles, timely interviews and relevant materials. Budding PR professionals are taught early to avoid making easy […]
Sponsored content, which are articles paid for or written by a brand and hosted on a publisher’s site, can be a strong part of your digital communications plan. Over the past few years, the rise of sponsored content has exploded, but so have concerns on whether or not brands are trying to deceive consumers. This […]
Another year, another huge success! Hundreds of community members from the Philadelphia region came out to The Carol Van Auken Golf Outing to show their support for pancreatic cancer research. Proceeds from the event benefit the Lustgarten Foundation. To see all the action from this year’s event, visit The Carol Van Auken Outing’s Facebook page […]
We’re less than two weeks away from The Carol Van Auken Golf Outing! On June 5, 2015, community members and businesses will showcase their support for pancreatic cancer research. Each day, we are gaining additional sponsors for our client’s event – but, we still need more support! There are many different options and levels for […]
We’re less than one month away from The Carol Van Auken Golf Outing! On June 5, 2015, community members and businesses will showcase their support for pancreatic cancer research at the Indian Springs Country Club in Marlton, NJ. Now in its ninth year, Carol Ann Van Auken-DeAngelo organizes this event in memory of her mother, […]