Authority Magazine: Publicist Rockstars With Sabrina Ram, Founder of Blu Lotus

Authority Magazine recently interviewed Blu Lotus Founder Sabrina Ram for its Publicist Rockstars series. In addition to talking about entrepreneurship, networking and her career, Ram offers tips for people considering a job in public relations. I had the opportunity to do PR for a Philadelphia-based nonprofit’s annual community event. The Mantua Community Improvement Committee’s Family […]

How to Improve Your Communication and Networking Skills

Like it or not, networking is essential in today’s business environment if you want to continue to grow your career and build strong relationships for the future. It’s not enough to have the core expertise – or hard skills – required in your industry. Employers need strong conversationalists. In fact, LinkedIn’s latest research, The Most […]

Social Media Reputation Management for Executives

When used effectively, social media can help working professionals become industry thought leaders, and, in turn, create positive PR for their employers or businesses. Review these tips from Blu Lotus President Sabrina Ram to effectively use social media to build your reputation and attract executive recruiters.

Creative Pros Share the Most Important Question a Creative Brief Should Answer

A creative brief is a crucial first step in any marketing strategy, whether you’re undertaking a photoshoot, designing a logo, or developing your next big advertising campaign. Blu Lotus President Sabrina Ram offers input to MerlinOne’s blog on what she believes is the most important question a creative brief should answer.

PR Daily: 6 common search engine marketing mistakes — and how to avoid them

Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice in PR Daily on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful.

How New Authors Can Promote a Book

Writing a book can be a daunting project without having to worry about sales. To help new authors, we’ve highlighted three areas in which they can leverage to promote a new book.

Avoid Content Marketing Call-to-Action Mistakes

Content such as videos, blogs and social media posts contain call-to-actions (CTAs) to motivate target audiences. The perfectly designed landing page or crafted social media post can be wasted if you are making CTA mistakes. Review these tips to avoid hurting your click-through rates and conversions!

The Ultimate Grammar Cheat Sheet

Grammar is challenging enough without having to stay on top of AP Stylebook changes. If you’re looking for a quick reference to improve your grammar, review this handy “Ultimate Grammar Cheat Sheet” infographic.

No Chimney? No Problem!

This delightful children’s book allows your family to celebrate a new Christmas eve tradition that helps kids understand how Santa delivers presents without using a chimney. The “No Chimney? No Problem!” book and Santa key gift set was also featured on the Today Show with Kathie Lee and Hoda!