Blu LotusMarketing

PR Daily: 6 common search engine marketing mistakes — and how to avoid them

Search engine marketing — or pay-per-click (PPC) efforts — can help increase your organization’s website traffic, boost sales and give you powerful ROI. Blu Lotus President Sabrina Ram offers advice on how it’s crucial for communicators to track the right key performance indicators, otherwise the metrics gathered won’t tell you if you’re successful or not.

“If 50 new links to your website were acquired in a given month, it doesn’t necessarily mean that’s a success. Marketers need to look past the face-value number and explore if those links came from quality websites.”

Continue reading PR Daily’s “6 common search engine marketing mistakes — and how to avoid them.”

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