2014: Brand Communication Fails on Twitter

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As we’re winding down 2014, it’s important to take a look back at the hits and misses of the year. It teaches us what worked, what didn’t work and what should never have happened in the first place!

The year of 2014 marks some of the biggest mistakes in brand communications, most notably occurring on Twitter. Courtesy of Fast Company, here are the worst corporate tweets of 2014:

(This video is a prime example of why hiring an expert social media team to handle or train your internal team is imperative! Hint: We are obsessed with social media! Connect with us to see how we can help you navigate the space: info@blulotuspr.com)

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