Just say NO to Jargon!


jargonConsidering Richard Branson is a billionaire business magnate, it’s safe to say to take his advice! Branson recently penned a piece for Linkedin about “Why You Should Do Away with Jargon.” PR pros, rejoice!

It’s not just about your messaging. It’s about how your audience is interpreting your messages.

Since grade school, it has been ingrained in us to write as much as possible. Remember that 30-page paper homework assignment? (Breathe…it’s just a memory!) College forgot to teach that being brief is often the best way to be heard in the business world.

If you are anything like us, we wake up every morning with 50+ e-mails, missed texts and calls, news alerts and more. It’s exhausting to keep up and it’s not even 9 a.m. With the constant daily barrage of emails, advertisements, tweets, texts and more, businesses need to figure out how to be heard in all that noise.

By keeping your messages clear and concise, it will make it easier for your audience to interpret and understand. Tailoring messages to their wants and needs draws them in to your goods or services. If customers can’t understand what you are saying or selling, you could lose them permanently.

Public relations professionals can assist in developing well-crafted messages that attract customers. Whether it’s upgrading your website, creating fresh marketing collateral or crafting social media messages, we can help! Email us to learn more: info@blulotuspr.com

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